Today, implement a strategy to boost and manage your Google reviews via Google Business Profile (ex Google My Business) is crucial to improve your local visibility and strengthen your credibility. These opinions shape a relationship between you and your consumers, thus fueling a dynamic of transparency and continuous improvement.
This article will explain how to improve your Google review management and get the most out of them so that you are a professional with an impeccable e-reputation who attracts more customers.
How to get more customer reviews on Google Business Profile?
Solicit your customers via a Google review link
A key part of Google review management is collecting Google reviews. Get more Singapore Google reviews; it is essential to make the process easier for your customers. You can send them a Google review link, which they will then just have to click on to be redirected to your establishment’s Google Business Profile.
A pop-up or new window opens automatically with a dialog box for submit a Google review.
Collect more feedback with satisfaction surveys
THE satisfaction questionnaire is the best tool for collect Google reviews it has several advantages: analyzing the feelings of your customers but also collecting Google reviews, which is what interests us here.
This questionnaire should not be too long; otherwise it will require too much effort from your respondent. This way, they will not complete your questionnaire and you will not collect their feedback. You must therefore ensure that you create an effective questionnaire for collecting customer testimonial.
To have your survey response distributed as a review on Google, you have two options. Either a Google review link inserted at the end of your survey, or a third-party solution that automatically transforms your survey response into a Google review.
Google reviews influence your local SEO
ReviewsProvider revealed the key elements impacting the ranking of a profile on the Google Local Pack We will detail how to optimize the SEO of your profile by working on these different dimensions.
1. Choosing the right category in Google Business Profile: When creating your Google Business profile, it’s crucial to select an appropriate category to make your business easily identifiable during local searches. Your primary category should accurately represent your business to boost its visibility.
2. Using Keywords in Your GBP Profile Title: Including appropriate keywords in your Google Business profile title can help your ranking in local search results. While Google strictly prohibits including keywords in your profile title, several studies show that it significantly improves your visibility (it’s also the second ranking lever). The ideal keyword should include your business activity, city, and name.
3. Proximity of your business address to the search city: The geographic proximity of your business to the user’s location can influence your ranking in local results. Make sure your address is correctly entered in your Google Business profile and that you are clearly identified as being part of the searched city or neighborhood.
4. Physical address in the searched city: Businesses with a physical address in the searched city or region are more likely to appear at the top of local results. Make sure your physical address is properly registered and updated regularly on your Google Business profile.
And many other factors…
How to master your Google customer reviews?
A negative opinion is quickly arrived and you can quickly be tempted or tempted to want delete this Google review.
Our tips for developing a strong brand image
Collecting as many positive reviews as possible is essential for both local visibility and brand image. This feedback both reassures and convinces your prospects.
Likewise, they weaken the few feedbacks published by your dissatisfied users. Implementing certain actions allows you to convert the devastating power of these feedbacks into growth potential:
- Analyze the elements of dissatisfaction and turn them into corrective actions to prevent the situation from happening again to another of your customers. This negative opinion could well help you boost your customer retention rate.
- Reach out to the dissatisfied customer and try to resolve their issue calmly. If the situation improves, you can ask them to change their rating, or you might even encourage them to try their luck with your brand again. This is an opportunity to increase your customer’s repeat purchase rate.
- Respond to comments and ratings from dissatisfied customers this approach allows you to nuance their impact and minimize their severity. Everyone appreciates brands that value the voice of both satisfied and dissatisfied customers. And if you offer a quick response, you’ll further reassure your prospects that you’re interested in their satisfaction.
But today, opinions are one of the pillars of e-reputation. Take advantage of this level of visibility and growth to ensure the sustainability of your business.
How do I post a review on Google?
1. Create a Google Account: This is an essential step in submitting a review. Creating an account is quick and easy, and can be done from any Google profile.
2. Log in to Google account: Once the account is created, you must log in to it.
3. Search for an establishment or place: To leave a Google review, you need to search for the business or place you want to rate on Google or Google Maps.
4. Click the link or button to leave a review: There are several options available for leaving a review. You usually click the “Write a Review” button or link.
5. Assigning stars to the establishment: The process begins by giving a star rating (up to 5). This rating is very important because it is usually the first thing people look at.
6. Write a review: After rating your product, you can write a review to detail your experience. Objective, authentic, and detailed reviews are the most helpful. You can also add photos.
7. Publish the review on Google: Once the review is written, you must click on the “Publish” button to finalize it.
How do I read my reviews and where do I find them on Google?
You can see your Google reviews by following these steps:
- Open Google Maps
- Make sure you are signed in to your Google account.
- Click on the menu (the three horizontal lines at the top left).
- Click on “Your Contributions” or “My Contributions”, depending on the version you are using.
- Click on the “Reviews” tab.
You should then see a list of all the reviews you’ve left on Google. You can also edit or delete your reviews from this screen.
If you want to get really involved in the Google community, you can sign up for the Local Guide Program to become a Local Guide on Google Maps, follow these steps:
1. Make sure you have a Google account. If you don’t have one, create one.
2. Open Google Maps on your computer or mobile device.
3. Click on the menu (the three horizontal lines at the top left).
4. Look for an option that says “Local Guides” or “Local Guide.” Click on it.
5. You will be redirected to the program page. Here you can learn more about the program, including the benefits and how you can contribute.
6. Click on “Join” or “Register”.
By becoming a Local Guide, you’ll contribute to the community by adding reviews, photos, new or updated information, and answering questions about the places you’ve visited. You’ll earn points for each contribution you make and can level up, with additional benefits at each level.
